How to optimize images for your Facebook site?

Unlike the personal Facebook profile the business Facebook site looks like a jet cockpit.
Everything can be handled — somewhere.

Preparing the images of your post properly will help you getting familiar with the slightly different handling of the Facebook site.

How to optimize images for your Facebook site?

  1. File Type:
    A — Use JPG if you want to see brillant pictures on your site.
    B — Use PNG/PNG8 for text and logos without colorful images.
    C — Avoid using PNG24 or GIF if you don’t have to.
  2. Resolution: Save them in the Retina standard of 144 ppi if you need to show wide images. Use the Web standard of 72 ppi for everything else. In most of the cases you want spot a difference.
  3. Size: Try to save your files with max. 3 MB per image. Facebook will compress your JPG images anyway but now you won’t have to worry about the process.
  4. Colors: Save all the images in a sRGB/RGB color mode.
  5. Dimensions: The Facebook site is highly responsive. Save the images depending of it’s job doing your your site, focussing with any premium information towards the center of the picture.
    A — Profil Image 1200 x 1200 px
    B — Cover Image 828 x 315 px — Cover Image Mobile Save Area 563 x 315 px
    C — Picture Post 1200 x 900 px
    D — Carousel Post 600 x 600 px
    E — Event Post 826 x 294 px
    F — Video Post 1200 x 675 px
    G — Link Post 1200 x 627 px — Important also for any picture data on your website prepared for being linked by others on Facebook

Have fun!